Planning a Successful Website

Easy-to-undestand video tutorials

Having your own website is vital for any business or organization, but there's a lot to know about building and maintaining a successful site. Much of that requires specialized knowledge, which makes it difficult for the average person to know if it has been done right. Whether you're trying to build your own site or hiring others to do it, this course will help you understand the basics of everything from getting a hosting account to integrating your site with social media. You won't need to know HTML or what a Cascading Style Sheet is, but by the end of the course you'll have enough knowledge about all aspects of websites to know whether you or the people you hire are on the right track. Even if you already have a site, this course will help you to understand what is or is not working well on that site and to see what can be done to make it better. To begin learning today, simply click on the movie links.

Auteur : George Plumley | Leçons: 98 - Durée : 8
Voir le plan   Fiche Technique

Voir un extrait de cette formation

  • Website Design

    • (03:42) The Role of Design
    • (03:41) Web Design Basics
    • (05:48) Talking to Designers - CSS
    • (06:16) Talking to Designers - Colors
    • (05:51) Talking to Designers - Layouts
    • (07:06) Talking to Designers - Graphics
    • (05:19) Talking to Designers - Typography
    • (06:26) Home Page Design
    • (04:48) Tools for Web Design - Authoring
    • (06:41) Tools for Web Design - Color
    • (05:50) Tools for Web Design - Images
    • (04:07) Tools for Web Design - CSS
    • (06:06) Design and Browsers Compatibility
    • (06:11) Hiring Design Help
  • User Experience

    • (03:37) The Importance of User Experience
    • (06:29) Site Loading Speed
    • (03:57) Site Navigation pt. 1
    • (04:55) Site Navigation pt. 2
    • (05:44) Using Slideshows
    • (04:59) Using Popups
    • (05:18) Showing and Hiding Content
    • (06:46) Providing Contact Information
    • (03:41) User-Friendly Forms
    • (06:43) Dealing With Missing Pages
    • (02:55) Printer-Friendly Pages
    • (02:27) Avoiding Special Requirements
    • (05:08) Testing Your Site With Users
  • Going Mobile

    • (03:19) Get Mobile
    • (06:40) Mobile Design
    • (04:51) Mobile Content pt. 1
    • (04:22) Mobile Content pt. 2
  • Web Content

    • (04:32) Organizing Content
    • (07:16) Page Content Planning
    • (05:02) Home Page Content pt. 1
    • (04:12) Home Page Content pt. 2
    • (05:27) Brainstorming Content
    • (05:52) Writing for Web pt. 1
    • (07:08) Writing for Web pt. 2
    • (03:42) Using Images in Content
    • (04:27) Using Multimedia in Content
    • (05:00) Quoting and Linking
    • (05:06) Editing Content pt. 1
    • (03:30) Editing Content pt. 2
    • (05:01) Content Scheduling
    • (05:36) Image Preparation pt. 1
    • (05:05) Image Preparation pt. 2
    • (05:58) Image Editing Tools
    • (07:56) Ecommerce Content and Design
    • (07:19) Online Sales Options pt. 1
    • (04:21) Online Sales Options pt. 2
    • (04:22) Accepting Payments Online
  • Social Media Integration

    • (04:07) Email Lists Are Gold
    • (06:08) Capturing Visitor Emails
    • (03:00) Email List Managers pt. 1
    • (04:39) Email List Managers pt. 2
    • (07:59) Comments and Forums
    • (03:24) Your Website and Social Media
    • (06:34) Sharing and Following
    • (08:13) Integrating Facebook and Twitter pt. 1
    • (03:33) Integrating Facebook and Twitter pt. 2
  • Search Engine Optimization

    • (04:15) How Search Engines Work
    • (05:52) Keyword Research and Tools
    • (05:08) On-Page SEO pt. 1
    • (04:25) On-Page SEO pt. 2
    • (05:19) On-Page SEO pt. 3
    • (07:36) Off-Page SEO pt. 1
    • (05:46) Off-Page SEO pt. 2
    • (07:33) Hiring SEO Help
  • Site Housekeeping

    • (05:31) How Web Statistics Work
    • (03:48) Making Sense of Statistics pt. 1
    • (04:59) Making Sense of Statistics pt. 2
    • (05:16) Backing Up Your Site
    • (04:25) Site Maintenance
    • (05:30) Website Security - Passwords
    • (03:03) Website Security - Updating
  • Final Thoughts

    • (06:47) Sample Assessment Design and Users
    • (06:41) Sample Assessment Content and SEO
    • (02:57) Some Final Thoughts
  • Credits

    • (01:14) About the Author
Formateur : George Plumley
Langue : Anglais
Durée : 8
Nombre de séquences vidéo : 98
SKU : 34305
Réf :
ISBN : 978-1-61866-035-0
Date de publication : 2012-03-03
Compatibilité : Apple Mac OS X (PPC & Intel) | Windows XP, Vista, 7, 8
Formations compatibles iPad en VOD et via l'application TutoShop sur l'AppStore.

Descriptif :




George Plumley

George Plumley has been working with individuals and small businesses as a web designer and developer for over 15 years. He does seminars and workshops on all aspects of running a website and is the author of 100 Questions to Ask Before Building a Website (Wiley, 2010). George is also is the author of WordPress 24-Hour Trainer, a step-by-step guide for beginning users of the popular content management system.

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